Category Archives: Book Marketing

If you have spent anytime on the web or especially if you are a blogger I’m sure by now you’ve heard of Search Engine Optimization, SEO. Possibly you’ve been overwhelmed by the amount of information and don’t have any idea … Continue reading →

“Real marketing begins at the moment a book idea is conceived, and it should affect everything you do. It rests on a clear sense of who the book is for, how it will serve its audience, how and where it … Continue reading →

Sometimes it is hard to keep up with all of the changes Facebook makes. Thankfully there are outstanding recourses on the web like Shelley Hitz’s Self-Publishing-Coach.com. Below is just one of her many video tutorials to help authors use Facebook … Continue reading →

Planning a workshop, author signing, book launch or another event Eventbrite is the best resource we’ve found yet!! “With Eventbrite, organizers can create a customizable event page; spread the word with social media; collect money; and gain visibility into attendees … Continue reading →

Mashable.com is the best place to stay up-to-date on everything Social Media. Tips, new platforms, marketing, building your online presents and more! Here is a recent article on Google+. “Want to test new Google+features before they become available to the … Continue reading →

Marketing expertise from IBE Speaker Justin Foster… Frequency: if you are going to market, then market.  If you have a limited budget, pick 1 – 2 tactics and DO THEM RIGHT. Consistency: put together a plan, then execute it.  This … Continue reading →